Every October, for over a decade now, members of our team fly halfway around the world to attend the Ironman World Championship in Kona, Hawaii. Now, most people would think a business trip to Hawaii is a fun ride but, truth be told, working the pre-race week in Kona is not for the faint of heart. Our team will be super busy all week in and around our booth and here are 5 reasons that explain why we come back every year and work so hard:


(Photo by Wattie Ink.)

1. Meet the athletes (Pros and Age Groupers)

In this era of Instagram, Facebook, Twitter, Skype and Facetime, it is still important for us to be on the ground and meet our athletes face to face at this iconic event. It may sound like marketing 101 but, we believe it makes a huge difference. 

2. R&D 

Kona is a perfect market research tool. Every year we have this incredible opportunity to gather feedback from all athletes (pros and age groupers) on our bikes, their choice of components as well as their expectations for future company products. Kona is also a gathering of the industry where we can benchmark our products against the competition and get a good understanding of where the sport is heading. 

3. Quality Control

We are very hands-on when it comes to our products. In Kona, we can have a close look at our athletes’ bikes, inspect them, make sure they’re properly tuned for race day, give them advice on the best ways to keep their bikes well maintained at all times. In fact, we want to make sure every single athlete who visits us at the booth has the best possible bike split on our bikes.


4. Connect with Partners 

The Ironman World Championship in Kona is the biggest triathlon event in the world. Everyone is coming to this race. It’s a mini tradeshow in itself, therefore a perfect occasion to meet with our existing industry partners and make business contacts with other players in the bike industry. 

5. Inspiration

It’s all about seizing opportunities. At Argon 18, we are fully dedicated to triathlon and every year, after our week in Kona, we come back to Montreal stoked with new ideas, content and business opportunities. But mostly, we head home fully energized by all the great people we have met there. 


There you have it, 5 reasons why we keep coming back to Kona. So, if you race or simply attend the Ironman World Championship this year, don’t be a stranger. Drop by our booth in the village. We’ll be more than happy to meet you and help you out if we can.


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