While the sports world is getting ready for the celebrated Tour de France, Canadian bike manufacturer Argon 18 is about to reap the benefits of many years of research and development and one of the most enviable reputations in the bike industry. The Argon 18 brand will be one the select few at the prestigious event, as a partner to the German team BORA – Argon 18. This is a major turning point for the Montreal-based bike manufacturer, since the Tour de France is the undisputed reference in the cycling world.
Argon 18 is the only new bike brand in the Tour de France this year and the only 100%-Canadian company to take part in the tour as an official supplier. On January 1, 2015, Argon 18 became the exclusive supplier of bicycle equipment and service for team BORA – Argon 18.
Olympian and former cycling champion Gervais Rioux built his brand with the same philosophy that made him a professional athlete. He considers that Argon 18’s participation in the Tour de France strengthens his position as an entrepreneur and bike expert, while positioning Argon 18 as a world leader in the bicycle industry.
“Our products are more than ready to be tested on the Tour. They are definitely mature enough and deliver the superlative performance that makes them the choice of the world’s top cyclists,” says Mr. Rioux. “This huge step forward would have never been possible without our extraordinary teamwork in recent years, and without the vision of our R&D team. I’m so proud of what Argon 18 has accomplished, and I see the Tour de France as a showcase for raising our profile and garnering recognition as one of the best bike brands in the world.”
Emanuel Buchmann (22, GER), in his first year as a professional rider, just became Germany’s champion and will be competing for team BORA – Argon 18, along with other top athletes such as Sam Bennett (24, IRL) and Dominik Nerz (25, GER). BORA – Argon 18’s time trial specialist Jan Bárta (30, CZE) could also have the opportunity to compete in the first trial, for the Tour’s prologue on July 4.
The 102nd edition of the Tour de France will take place from July 4 to 26. It includes 21 stages for a total of 3,360 kilometres.
Official team presentations at the 2015 Tour de France in Utrecht, Netherlands
Zakkari Dempster, Emanuel Buchmann (German National Road Champion), Sam Bennett