Unique Brand Partnership unites superior design and performance

2018-07-03
Mercedes-Benz Style Argon 18 bike

Mercedes-Benz collaborates with high-end road bike manufacturer Argon 18 to create hyper-futuristic bikes

Mercedes-Benz and Argon 18, the Canadian high-end bike manufacturer, are proud to announce a multi-year partnership redefining performance mobility in an experience-driven age; Mercedes-Benz and Argon 18, leaders in innovative technology and user experience, offer products reflecting a German design philosophy and Canadian expertise in advanced bike technology.  

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State-of-the-art endurance models

The partnerships’ first road endurance bike, the Mercedes-Benz Style Endurance Bike, will launch in Fall 2018. The silver frame bike and silver-black gradient saddle are in accordance with Mercedes-Benz design philosophy. The fork has a special shape, optimized for vibration absorption and control balance. The Mercedes-Benz Style Endurance Bike comes in two models: Ultegra and Ultegra Di2, available in six different sizes. The launch of a second variant, which will take the form of a performance oriented Endurance bike that will integrate both connectivity and performance software technology. 

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Mercedes-Benz believes in translating Argon 18’s passion and cutting-edge cycling innovation into ground-breaking collaborative products. Martin Bremer, Senior Manager, Design Creation Brand Experience at Mercedes-Benz Style says, “The bike blends perfectly with our Sensual Purity design philosophy, a marriage of emotion and intelligence. The intricately-designed carbon frame, in conjunction with the Mercedes-Benz color scheme, provides dynamism even at a stand-still, thus creating an emotional connection between bike and rider. Perfectly integrated technical components represent our new partner’s impressive ingenuity.”

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The future of mobility 

“The four-year partnership merges Argon 18’s vision of a connected-to-human smart bike with Mercedes-Benz’s commitment to reinventing mobility. With Mercedes-Benz Style collaboration, we are laying the foundations for the next development stage a performance bike featuring our smart bike technologies and to dedication to developing innovative motorization system the brand has cemented its future in mobility technologies”, says Gervais Rioux, president of Argon 18.

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